速卖通如何对未付款订单催款？

A未付款订单指买家已经拍下商品，但尚未付款的订单。

买家下单未付款原因:

1、拍下后，无法及时联系卖家对细节进行确认

2、拍下后，发现运费过高

3、对同类商品需要再进行比较

4、付款过程出现问题

5、对卖家信誉产生疑虑

对于未付款订单，建议您可以采取以下管理技巧：

1）当订单生成后立即给买家发站内信、邮件，或者利用 TradeManager 及时和买家进行沟通，了解他对这些“未付款订单”的意见

2）根据买家意见，

a.对价格、运费进行调整， 给予折扣，让商品更具竞争力；

b.进一步展示商品，提供图片、 细节描述，让买家对商品质量有更深认识；

c.如果买家支付上遇到困难，可以主动帮助买家解决该支付问题；

d.对自己的公司实力进行简单介绍，增加买家信任和购买信心。

3）如果买家 24 小时内仍未付款也未给予任何回复，可以考虑主动调整价格，系统会自动发送调价后的邮件，通知买家重新关注下单商品

4）有条件可以跟买家进行电话沟通

回复模板：

Dear X,

We appreciated your purchase from us.However, we noticed you that haven’t made the payment yet.This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.

If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.

Thanks again! Looking forward to hearing from you soon.

Best Regards,

(Your name)

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Dear X,

We appreciate your order from us. You have chosen one of the bestselling products in our store.It’s very popular for its good quality and competitive price. Right now, we only have X lots ofthe X colors left. We would like to inform you that this product has a high risk of selling out so on.

We noticed that you hadn’t finished the payment process for the order. We’d like to offer you a 10% discount on your order, if you purchase now, to ensure that the product doesn’t sell out. We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.

Best Regards,

(your name)

PS: We are one of the biggest suppliers on AliExpress. With more than 3 years’ experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1 year warranty for all products. We promise to give you a full refund if the products are not as described. If you have any questions, please contact us; we are happy to help you.

也可以通过提醒折扣到期，或者库存不多来刺激买家尽快下单

Please note that there are only 3 days left to get 10% off by making payments Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon.

楼上分析的很到位。但说到单纯的催款工作，若靠人工关注未付款订单并发消息，还是很耗费精力和时间的。很多ERP都实现了自动催付功能。设置好催付内容就系统自动完成啦，不会漏单，也节省了人力资源。一劳永逸。