最牛跟卖套路及防跟卖策略揭秘,跟卖+威胁+鼓励卖家优化listing

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提起跟卖,很多人恨的牙痒痒,但许多时候又无可奈何,这不,近日又诞生了一个超级牛的跟卖,而他的跟卖套路也令人“拍案叫绝”--跟卖+威胁+鼓励卖家优化listing!
近日,一个“跟卖狗”发给了卖家一份邮件,内容如下: 
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“跟卖狗”在邮件中写出了他跟卖的套路:
第一、他知道卖家是个中国卖家,而且他可以找到他想卖的东西。 如果卖家有品牌注册,请提供uspto号码,他将立即停止销售; 如果没有,那么每个人都可以出售这个产品。
第二、他声称自己有很多个账号,如果卖家不让自己跟卖,他就会一直投诉卖家有假货,直到让卖家的账户关闭。
第三、他嫌弃卖家的listing不好,鼓励卖家优化listing,如果卖家的listing优化好了,他会更有兴趣来跟卖。
怎么样,这个“跟卖狗”的套路是不是很牛很嚣张?看到这里让小编不禁感叹,原来跟卖也可以跟卖的这么理直气壮! 

那么,遇到这种跟卖行为,卖家该如何防止跟卖呢?
很多人第一时间可能会想到向亚马逊申诉,但也许有人会第一时间跟“跟卖狗”联系私下交流解决。
其实,针对这种情况,卖家朋友可以尝试参加亚马逊的Transparency program(透明计划),该计划今年已经开始面向卖家,卖家参加了透明计划之后,可以从亚马逊得到一个标识符,即一个加密的26位字母数字代码,它能生成独一无二的二维码,这些二维码与SKU对应,跟卖或者仿冒产品的卖家是无法伪造这种二维码的,也就无法进入亚马逊的仓库,从而达到防跟卖的目的。 
更加值得高兴地是,该计划前6个月免费,但是,目前Transparency服务和Transparency APP仅在美国可用!
除此之外,下面给大家分享一下发给亚马逊的投诉模板和发给跟卖者的警告模板。
发给亚马逊的投诉模板:
Dear Amazon Team,
I am the owner of the “ A ” trademark, the Chinese name I registered on Amazon is li si(亚马逊注册的姓名,比如李四 ), my “ A ” trademark registration number is 123456(商标注册号), the Chinese name I registered trademark is also li si, and my “ A ” trademark has been filed in the Amazon, so I am the owner of the “ A ” trademark, please Amazon check, I have not authorized anyone to use “ A ” trademarks at Amazon, but I found that The “ B ” seller without my approval to use “ A ” trademark, the ASIN: B01122222(被跟卖产品的ASIN), please Amazon immediately stop the infringement.
如果想要提高成功率,卖家需要满足以下几点要求:
1、邮件一定要写清楚被侵权的品牌名;
2、举证侵权的卖家和侵权的ASIN链接;
3、如果已经通过亚马逊品牌备案2.0,提供case ID;
4、官方、权威的其他能证明你是Brand owner的证据(比如商标证书、官网的品牌信息链接)。
发给跟卖者的警告模板:
Dear “ B ”, 
It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 
As you may be aware, the unauthorized selling of “ A ” products is an illegal action that seriously infringes Trademark Law. As the Trademark owner we did not sell you, nor authorize you to sell, any “ A ” branded products. Also you are against Amazon's policy.
We kindly request that you follow our instructions:
1、 Remove your offers from all “ A ” product pages on amazon.com within 24 hours, and do not list items on Aicok’s product pages in the future.
2、Send us confirmation after you have removed the previously stated products and listings.
If you don't comply with these demands, we'll have no choice but to file an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance.
Here is a link of the product in question
附上“ B ” 的跟卖链接
Good Luck!
针对跟卖,美国站卖家可以尝试通过参加亚马逊Transparency计划的方式来防止跟卖,其他站点卖家可以尝试用以上模板来向亚马逊投诉或者警告跟卖者
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